Welcome to Inspired Mum…

Hi my name is Anna Davidson Thawe, founder of Inspired Mum and Author of “Start holidaying in Barbados: The 5 secrets to sun-kissed success for Mumpreneurs”. I create Dream Lifestyles for Ambitious Mumpreneurs. In the last year alone, I won two awards, have helped hundreds of female career professionals transition from their corporate careers to running their own business flexibly around their family, whilst also working flexibly around mine. Read more »

Content that Converts

Would You Like To Know How To Create Content That Converts Viewers Into Buyers…

Seriously? wouldn’t we all?

I would like to share a great post by  that really explains the difference between content that gets viewers and content that creates buyers, I found this post in the Daily Egg and really recomend it as a great read…

Any way here is what   has to say :-

You work hard creating, curating, collecting, and sharing content to market your business.

But, are you missing critical elements when it comes to your content marketing strategy?

In other words, is your content optimized to turn viewers into buyers?

If not, you’ll get tons of people to read, share, and comment on your content… but it won’t add profit to your bottom line.

If you’re serious about using content to grow your business, you must combine entertaining content with content that converts.


What do I mean by “content that converts”?

Simply put, I mean content that takes website visitors from “just looking” to “sold” (often with time-proven principles from direct-response copywriting).

Don’t worry, we won’t be changing your whole content strategy. Instead, we’ll incorporate just a few direct-response techniques to make sure you get better conversions and more sales.

Let’s get started…

1. Write better headlines.

You probably already know a compelling headline can attract more readers (and therefore more customers). But, did you know experts believe you have five seconds (or less) to capture your reader’s attention when they land on your site?

If you don’t grab their attention, you risk them leaving, wandering around the Internet, finding someone else, and completely forgetting about your business.

Luckily this problem has an easy solution:

Whenever you have a headline you know could be better, try testing out the 4 U’s. The 4 U’s (coined by AWAIOnline.com) are urgency, usefulness, uniqueness, and ultra specific.

For example, check out this blog post headline from 37signals:

This post is one of their most popular and it could be because of the headline. However, we could improve this headline with one or more of the 4 U’s.

First of all, the headline isn’t very urgent. In fact, it says, “There’s always time.” This article could be more effective with some urgency in the headline. Such as, “The One Thing You Must Do Today to Eventually Launch Your Dream.”

It could also be more specific by pinpointing the reader’s dream. Based on the article, the reader probably wants to build his or her own business. The headline could get more specific by saying, “entrepreneurial dream” instead of just “dream.”

If the 4 U’s fail to inspire you, here are “10 Killer Blog Post Headlines You Should Be Using Right Now.”

2. Write conversationally.

What does that mean? Writing conversationally means that you research your target market to learn how they speak. Then, incorporate what you learn into your copy.

Also, forget how you learned to write in English class and write like you’re talking to a friend instead. Specifically don’t write like a corporation or lawyer. You want to be your readers’ ally and friend—someone who is there to help them.

Here’s a great example of a conversational headline that grabs your attention:


Finally, when writing conversationally, write like you’re talking to one person at a time. Use the word “you” naturally to connect with readers.

3. Always include a call to action.

A call to action is simply asking your reader to do something. Basically, they came to your website, your headline grabbed their attention, they read through your conversational copy, and now they’re at the end…

What should they do?

Well, if you don’t make a suggestion, they probably won’t do anything. Most readers won’t sign up for your e-newsletter, follow you on Facebook, or “comment below” on their own. You must take the initiative and ask them for what you want.

But, keep in mind, calls to action in your content should not be hard sells. Save the “Buy Now” pitches for your sales pages.

In content, like articles and blog posts, here are some call to action ideas:

  • What’s your opinion about X? Comment below to join the discussion.
  • If you liked this, you’ll love this. (With a link to a sales page.)
  • Did you enjoy this article? If so, please share it with your friends. (With social sharing options.)

Here’s an example clipped from Ambit Energy’s blog, “The Spark”:


This blog shares energy efficiency information and is a critical part of Ambit’s content marketing. Notice how they provide information and then add a call to action.

4. Format your writing for readability.

Online users are busier than ever. If your copy isn’t easy to read, they’ll easily get distracted and leave. After all, they have everything from social media to work-related emails crossing their screen (and mind).

Sadly, only 16 percent of website visitors read word-for-word, according to the Nielson Norman Group. And, 79% of website visitors scan each new page they come across to see if it’s relevant to them.

To get the most out of the copy you put on the web, make it easy to read and scan by following these “web copy” suggestions:

  • Break your content up with subheads that attract the reader’s attention and portray relevance immediately.
  • Write in short blocks of text (1-2 sentences per paragraph).
  • Use simple, easy-to-read language.
  • Keep your colors and design simple and easy on the eyes. For instance, black text on white is easier to read than red text on a yellow background.

Here’s an example of a block of text that is not formatted properly for the web:


Here is another example from Social Triggers. This one is properly formatted for the web:


See the difference?

For more advice on writing for the web, be sure to check out, “20 tips on how to write for the Web.”

5. Focus.

I’m personally guilty of getting off on a tangent, both in real conversations and in my writing. Luckily, when writing, I have the opportunity to delete anything “extra” before I hit “Publish.” You should too or your audience will lose interest.

For each piece of content you write, be sure to stick to only ONE point, ONE position, and ONE idea for each piece of content you create. For instance, in the example below, the main focus seems to be teamwork:


American Writers & Artists Inc (AWAI) calls sticking to one idea, “The Power Of One.” Learn more about it here: The Power of One – One Big Idea.

If you’re having trouble sticking to just one idea, try making an outline of your article before you write. Here’s a great article about article outlining from Psychotactics.com:When Outlines Behave Like Cats: How To Keep An Outline From Going Off At A Tangent

Now it’s your turn… did I leave anything out? What other direct response principles have you used in your content strategy?


I hope you agree that it is a great blog post … Thanks To Christina Gillick



Christina Gillick is a direct-response copywriter. She helps her clients create loyal customers and raving fans through relationship building copy and marketing. She is also an entrepreneur and founder of ComfyEarrings – The Most Comfortable Earrings on Earth.


I do enjoy her blogs and keep a weather eye out for them …


So How about You? Can you see how with a few tweaks you can improve what is happening on your blogs? I am sure you can, and with practice I am convinced you will start to get a better return for your efforts. Just remember to keep giving value, It always pays off in the end…


Let me know what part of this blog you saw as a true “AHHAAAAA” revelation, or did you know all this and yopu are implementing it all already … Please let me KNOW


Contact me at the usual email address 


I look forward to hearing from you







The Original Article is posted here 

Ten Ways You Can Start Your Own Business

…. …. …. Doing Nothing!

Hi  here is the post from Loic Le Mer you can read the original here This is one of the most inspiring posts I have read for a long time

Please enjoy, but take notes, and then start implementing….

Many of my friends dream about starting their own business but they never do it.

Here are 10 tips that might help you finally find your idea and get started.

1. Do nothing, go get some fresh air

Creativity rarely happens in meeting rooms. I have had my best ideas kite-surfing, running, biking or simply hanging out with my family. Being a workaholic locked in your office won’t help much. Go out and do something new.

2. Don’t look for the idea of your life or a revolutionary one

When Brian Chesky and Joe Gebbia founded AirBNB, they had no idea it would become the largest threat to the hotel industry with 250,000 rooms in 30,000 cities. All they wanted was to make some quick cash to help pay their rent and decided to rent an extra room.

There is no way of knowing what will be revolutionary until the first users start to love it and tell their friends.

3. Focus on passion instead of revenue and profit

I have launched 6 startups and the most successful one is the only one that I did not even think would be a real business when I started it.

My conference LeWeb gathered last year 5,000 entrepreneurs from 80 Countries in Paris and London. It’s a great business and just got acquired by Reed Exhibitions. When I launched it with my wife Geraldine all I wanted to do was to help entrepreneurs in Europe by bringing them a platform for success, help them find ideas, investors and key partnerships. Most entrepreneurs in Europe focus too much on their own Country and language so we made it international and all in English from day one.

We launched LeWeb at the French Senate who gave us the free venue. Telling them it was in English only did not come to my mind.

A representative from the Presidency of the French Senate showed up as we started and asked me

“Oh your event is in English, you obviously have French translation, right?”

Me: “no, why? We want to help entrepreneurs go international and if they don’t speak English they should not join”.

Him: “Well by French law we cannot let a conference happen at the Senate without French translation.”

That was the first controversy and of course, we kept going and got lots of press thanks to this unexpected advertising. The second controversy was that we forgot to bring coffee (and croissants) to those who travelled from so many countries to join. But it did not matter. Passion and content was there and LeWeb doubled in size when we did the next one.

4. Your idea won’t be what you thought it would be anyway

My friend Niklas Zennstrom, founder of Skype, created it thinking it would be a wifi sharing software and had no idea it would become the most popular voice over IP communication app ever.

5. Learn from your friends doing interesting things

While I still enjoy creating the LeWeb program and content, I’m looking for my next business idea these days but I don’t rush it. It will come when it will come. The best way I found to ignite creativity is to go meet friends doing interesting and different things than yours. Go and visit them, have lunch with them, ask them if you can help. If you have more time offer them to spend a day or a week helping them. Something will come out of it. I’m doing exactly this and something always comes out of it for both of us in the end.

6. Don’t listen to the naysayers

Most people resist change and will always focus on why you will fail. It’s natural and human. That’s why those people don’t create a business ever. Arguably the most successful entrepreneur in France these days, Xavier Niel, just launched a school to learn coding called 42.

Developers are the most in demand resource and the fastest career to find a job if you’re young. If countries focused more on training developers they would have less troubles with unemployment for sure. Well, I have been reading lots of criticism on why Xavier will fail.

As always, Xavier does it differently, he doesn’t care about the diploma but much more about the job the young developers will land in the end. So the establishment doesn’t like it and criticizes him. Xavier has revolutionized the telecom industry in France and became a billionaire by not listening to anyone who says he will fail. Yes, the French have a word for entrepreneurs.

7. Share it with your friends

I’m also a business angel and I’m regularly getting pitched. Many emails ask for an NDA before they explain their revolutionary idea. Well, asking this is a sure way for me to archive immediately the email. The only way to protect your idea is to execute it fast. The only way to get feedback on your idea and improve it is to share it. Protect too much and for sure, someone else will succeed with your idea. In fact it’s probably already happening somewhere. I generally even share it on social networks before I even start working on it. That way I know if it gets traction or not.

8. Eat your own dog food

I rarely invest my time or money in products I don’t use. If it’s going to be your next business you’d better live and breathe it all day long. You should use it, love it and be obsessed on how to improve it. Focusing on your own passions or products you love yourself is a good start. Of course the founders of 1-800-get-junk are probably not obsessed and in love with their trash but they probably got the idea because they had the problem themselves.

9. It does not have to be big to succeed

You’re ambitious, fantastic, you should be. You want to make millions and go public? That’s okay and will probably help you work like crazy and have that extra motivation entrepreneurs need. Mind you, it’s not about money though. None of my friends who succeeded have been focused on money, they are focused on passion, value and customer happiness.

Read “Rework” by Jason Fried of 37signals, it will help you understand that if you pick a niche you love you need very few customers to be happy and succeed. No need to go public and go big. That reminds me I have to read it again.

10. “If you are not ashamed of your product when you launched, you launched too late”

That’s Reid Hoffman, founder of LinkedIn, saying that you’d better get your product out as soon as possible. Launching fast will help you form a community of users that will give you good feedback to iterate from. Listen to them and build the product they need. It will also help you get established as the leader in the space you’re launching just because you’re doing it and the World can see it. Be ashamed. Launch. Improve. DO things and stop thinking about them.

It’s ok if you fail. Go make mistakes. I make mistakes and fail every day and I ignore everybody.

I’m having huge fun doing it and sometimes I even create things that work and people love. It doesn’t matter when I fail, I will succeed next time.

What’s the best way for you to get new ideas?


Remember the original post is available here  


9 Things All Successful Lifestyle Entrepreneurs Believe

It is not often that I do this, however I found this article so inspiring I just wanted to share it with you
The original article can be found here. Written by a person I have grown to admire over the years Sarah Peterson and this is from her blog Addicted to Success

Read more »

Paul Who?

Hi I don’t often do this, but I just loved this guys blog when I read it, so here goes From The Blog Of Paul Smithson


“10 Reasons Why Women are Perfect for Online Business

I was chatting with a friend over a coffee yesterday. Amanda is an aromatherapist, which is how we originally met. As our cappuccinos cooled-down and the conversation heated-up she was explaining to me how recently she had been spending every evening, and most weekends, transforming herself into an online marketing expert.

During the conversation it struck me that Amanda had all the right skills for running an online business. Later in the afternoon it dawned on me that it wasn’t just Amanda that had all the right skills for running an online business – it was pretty much all women. This seemed particularly appropriate considering it was International Women’s Day that day.

Now, if I were one of the fairer sex you could understand me writing an article boasting about how genetically, and socially, matched women are to online business, but hey, I’m a man!

I grabbed a piece of paper and made a list and in no time had come up with 10 reasons why women are so well suited to starting and running successful online businesses.

There are probably many more than this initial ten, but let me explain those and then you can shoot me down in flames for being sexist if you like – or if you are of the fairer sex and you think I’m right maybe you can make me an honorary member of the Women’s Institute or something.

why women are perfect for online success

Reason #1 – Flexible hours

Over the years women, particularly those who have children, have had to get used to squeezing in the working hours around child care needs.

As a father myself I would like to think I did my fair share of nappy changing, but if I am honest I have to admit that my wife was the master when it came to flexibility and still is.

Reason #2 – Ability to Multitask

Succeeding online often means juggling multiple balls at the same time. One minute you’re replying to social media posts, the next you’re updating the web site, then there’s the online payments to check … and the list goes on and on.

Men are great at focusing on one task at a time, which can be a very good thing, but when it comes to an ability to multitask the award definitely has to go to women.

Reason #3 – Networking Skills

Women seem to be a lot better than men at networking in a genuine and caring way. There’s less of the ‘what’s in it for me’ and more of the ‘how can we help each other?’ attitude, which helps any networking to be a positive experience rather than a cynical attempt to manipulate someone else to obtain some kind of benefit.

Reason #4 – Less about Tech and more Touch

Many men are comfortable with the technology and love to tinker, whereas most women don’t really care about playing with the techie toys and are more bothered about how they can use the technology to connect with others.

In the past this lack of willingness to focus on the technology would have hampered progress, but these days a lot of technology just works, which is great as it lets people focus on their online business and not quite as much on the technology behind their online business.

Reason #5 – Patience is a virtue

For a variety of reasons men usually want to see immediate results, whereas women are, in many cases, happy to set the ball in motion (or many balls) and wait patiently for the results to materialize.

Rather than give up too soon women are often able to adopt a slowly-slowly-catchy-monkey approach that might not result in immediate gains, but does lead to a very healthy level of success in the medium to long term.

Reason #6 Career break due to motherhood

This obviously doesn’t count for all women or for women encompassing all the different ages, but for some women motherhood offers a chance to have a complete change of career.

I’ve lost count of the many successful online business women who, in a past life, had demanding careers in a wide variety of professions.

Reason #7 Women are more likely to use outsourcing

In my experience women seem a lot more comfortable outsourcing tasks that they would otherwise struggle with.

Men seem to have an inbuilt desire to want to do everything themselves (at least to start with), whereas women will often take a much more pragmatic approach and realize that they are better focusing on their strengths and letting someone else mop-up all those jobs they either struggle with or just don’t want to do.

Reason #8 Women ask for help more than men

Women are often more likely to both give and accept help from others, whereas men often seem reluctant to seek help when they need it, as though it will, in some way, impact on their macho belief that they can solve all problems themselves.

Instead of seeing others as deadly competitors who have to be beaten, women seem to be very happy to help other women on the road to success. This is such a positive and healthy attitude. Yes, there are men who are just as generous, but alas, this trait doesn’t seem quite as common amongst males as it does females.

Reason #9 Women have a flair for social media and blog posts

There are obviously some amazing writers around who are guys, but as far as a natural flair for social media is concerned I think women don’t just edge it, they win hands down.

I read lots of online content and am always taken aback at how prolific and professional many women are. They seem to have a real knack for creating content that brings the topic to life.

Reason #10 Women don’t suffer as much from paralysis through analysis

Women seem to be a lot better than men at just getting on with things.

For example women who have business coaches will usually seriously commit to doing everything the coach tells them to do – or at least to get going and give it a try before dismissing it. Men, on the other hand, will frequently doubt what they are hearing or reading, figure there has to better way, and so read more books, take more courses, watch more videos, or anything else they figure might provide the ‘right’ answer.

This paralysis through analysis seriously hampers progress for men. The female attitude of getting the instructions they need and then following them to the letter is far more positive and much more likely to result in success.


Again, I have to stress that the 10 reasons I’ve mentioned above obviously don’t count for all women. There are indeed many men out there who have some, or all, of these skills in abundance.

Also, please don’t take any offense over this being some kind of sexist stereotyping. I’m sure most reasonable people will agree that there are differences between men and women and that these differences should be celebrated. My 10 reasons hopefully cover some of those reasons in a positive light.

And as for the men reading this – who are now wishing they were women – the good news is that there will be certain attributes and skills that ‘typical’ males ooze in abundance, but this article is all about women so we’ll have to save that for another day. Maybe when it is International Men’s Day (is there such a thing?) I will be able to write a post highlighting what those are.

Hopefully, if you are a woman reading this, and you have any doubts about whether you can succeed online, some of these 10 reasons will have jumped out at you and helped you to realize that you do have some wonderful skills that are so well suited to starting and running an online business.


That leaves me with just two words left to share with you.

“Go girls!!!!!!”

Read more »

Where Do Your Kids Surf?

kids on computersI know age old question, and I am sure you Know… I mean you have parental controls in place on their computers and tablets don’t you… you do don’t you?


I knew I was covered…  I am an Internet Goddess …

I am tech savvy ~ I make my living on line… so I absolutely know where my boys surf…

Or do I ? Read more »

Get Your Business Seen In 2015

Screen Shot 2015-02-02 at 15.48.47Hi I would like to take this opportunity to introduce a great friend of The InspiredMum Team…

Ces Creatively    

Ces has been helping me create awesome graphics for a few years now, and is always there with great ideas and a professional approach. Read more »

Just What Is Affiliate Marketing?

I cannot tell you how many times I have been asked this question in the last 3 and 1/2 years.

I have to say this is probably the best explanation I have heard to date.

Stuart Ross is one of my personal mentors, as you know, and although he did not introduce me to affiliate marketing, I think it would be fair to say, he was the person who guided me to financial success with it…

Here he answers the question   “Just What Is Affiliate Marketing?” Read more »

How To Build Communication Bridges With Your Teen

Communicating With A Teen

Like My Teenagers Have Bedrooms Like This!

Raising a child doesn’t come with a book of instructions. If it did, the task would be much easier. Facing the teenage years with your son or daughter is not something most parents look forward to.

This article will help you take the experience one day at a time and learn how to bridge the communication gap. Read more »

The Diary Of An Inspired Mum

The Blue Collar MillionairesI have had a weekend off this weekend, and I was sorting out my desk on Saturday morning and came across an old journal from 3 nearly four years ago … I cannot share it with you in full detail as a lot of it is personal …and probably pretty boring too, but some of the entries show where I was at, and how I was feeling…

These may help you relate to where I was then and how I got here. Read more »

The Diary Of An Inspired Mum – 2

Blue Collar MillionairesIf we go back 3 years you may recall I had got my book to the proof readers for a second read, I had found an on line marketing system, and I was feeling confident …. Was it all plain sailing from then on … in retrospect it does feel it … but lets just skim the pages again and see what sort of thing was happening beneath the surface as I glided effortlessly through life, having it all, living the dream ! Read more »

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